Property Partner: Mark Horsfall Properties
88 Riddiford Street, Newtown.
17 - 22 February 2016
Images: Gabrielle McKone
Celebrating their latest music video crafted by Joel Fear, musicians Groeni put together an interactive event in a Newtown vacant space that saw public engage with a traditional exhibition poised to pique curiosity and enhance online interaction. The space exhibited the artwork both as printed and digital media alongside the music, whilst online, the project teased the very same images and sections of videos to encourage local people into the physical space. The artwork was then handed out at the final video/album release as a gesture in generosity following the teasing launch.
As proud recipients of a collaborative grant initiative between NZ On Air and Red Bull Sound Select Groeni's song 'Hinde' was offered to artist Joel Fear to respond with his unique, and delicate visual treatment. The official music video premiered online on 22 February and screened in the space throughout the week ahead of this along side the printed matter and prequel video "Hedre".
On the final night the space hosted an official video release function followed by a live DJ set from Groeni's Alexander Green.
For more on Groeni go to their website here